The founder
Meet Dr. Edwin Simpson, founder and formulator.
They say doctors make the worst patients, and Ted proves it. He spent years inside medicine watching clinicians choose treatments, and he kept seeing care aimed at one piece of a problem while nobody looked at the rest of the patient.
He also saw the economics. A drug company spends so much developing one drug that it has to sell in huge volume to recover the cost. Other promising candidates stall for reasons unrelated to the science.
